Essity B 293.5 (-2.1 SEK) on 22-Dec-2024 17:29

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Slice 5: Time To Talk

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It’s time we talk about periods – the importance of family dialogue to break the taboo

Four out of ten parents have never talked to their daughters about menstruation. Despite being completely natural, discussions around periods are rare and subdued in all levels of society – on a scale that transcends any other topic, let alone a topic that affects 50% of the population. We are 100% dedicated to breaking the taboo.