It’s time we talk about periods – the importance of family dialogue to break the taboo
Four out of ten parents have never talked to their daughters about menstruation. Despite being completely natural, discussions around periods are rare and subdued in all levels of society – on a scale that transcends any other topic, let alone a topic that affects 50% of the population. We are 100% dedicated to breaking the taboo. Are you?
The positive impact and value that discussions around menstruation can have on families is huge. Simply starting a dialog can lead to an improved trust between family members.
- Essity Femcare Hero II Brand Campaign Survey, 2017. Essity commissioned an online survey among 10,017 men and women aged 13-50 living in 10 different countries. Essity commissioned an online survey among 10,017 men and women aged 13 to 50 living in the UK, France, Netherlands, Sweden, Russia, Mexico, Argentina, South Africa, China, and Malaysia. Survey interviews took place between 18 April and 9 May 2017. The margin of error for this study is +/- 0.98%. The survey was administered by Bilendi, a global research and survey company
Four out of ten parents have never talked to their daughters about menstruation.
- Essity Femcare Hero II Brand Campaign Survey, 2017.