The program aims to improve health habits among children and adolescents through better menstrual hygiene and hand washing practices, as well as to raise awareness among educational authorities, and mothers and fathers about the importance of these issues.
The importance of this partnership lies in the need to guarantee the basic right to health and education of children and adolescents, especially in the environments where they develop (home and school), where a lack of access to water and sanitation has been identified. In the case of Mexico, according to the last Census of Schools, Teachers and Students of Basic and Special Education (2013) only 51.6% of public schools had drainage, 69% had drinking water, 87% had toilets and 88.8% had electricity. The conditions of the infrastructure of the toilets in public schools lead to the emergence of diseases and infections. Essity's 2019 Health and Hygiene Report "Personal well-being: key to social progress" showed that 65% of children surveyed in Mexico avoid using toilets in schools because of the conditions they are in.
The precarious condition of toilet infrastructure, the incorrect management of menstrual hygiene and the lack of awareness about these issues are directly linked to the absenteeism and educational backwardness of thousands of children and adolescents in Mexico, limiting their life projects.