Essity is joining the EU AI Pact by signing the commitment pledges, reinforcing our dedication to the responsible development and use of AI. The EU AI Pact is an initiative by the European Commission to encourage organizations to prepare for the EU AI Act, the first comprehensive AI law. It regulates AI systems and encourages ethical and trustworthy AI across industries.

By joining the EU AI Pact, Essity commits to comply with the EU AI Act by setting up internal governance structures, adopting transparency measures, and promoting awareness and AI literacy among stakeholders. It is in alignment with our established Essity AI Ethics Policy, ensuring that AI technologies are developed and used responsibly, transparently, and ethically. These proactive steps will ensure that our AI systems align with EU standards for safety, fairness, and accountability. 

The AI Act came into effect on August 1, 2024, and its enforcement will be implemented in phases.